Kelley Nguyen
Experience Designer

Experience Research, iOS Redesign
Personal Project
Spring 2017

As an avid SoundCloud user since 2012, I had witnessed enormous change and growth within the company. In early 2017, I started to feel that SoundCloud was changing both as a product and a community, and I wanted to learn more; I started conversations with my Lyft and Uber drivers, “So, do you use SoundCloud?”; I secretly slipped questions about the app into conversations with my friends. My curiosity was the beginning of a ~5 month redesign project, which I later wrote about.

The article was recognized by freeCodeCamp, a Medium publication, Sidebar, the most trusted resource for designers in technology, and YourEDM, one of the largest electronic music media companies in the world. It culminated ~26,000 views within the first 30 days of its release. You can read the article here!