Kelley Nguyen
Experience Designer

Design Team
Tabatha Yélos, Skylar Elis
Spring 2016

Message in a Melody is a student-run fundraising campaign for Department of Pediatric Oncology at Mattel Children's Hospital. At the end of each year, we celebrate our efforts with music by hosting a free student-only concert on UCLA’s campus. This reflected the potential of music to save lives. I was part of the design team for MIM, collaborating with 2 partners to create its brand. I designed graphics, flyers, and informatics for the year long fundraiser.


It was a pleasure to work with Tabatha and Skylar on this project. We aimed to capture the soft and playful nature of childhood in the typography and choice of colors. During the branding process, I learned more about the importance of online presence and content when establishing an identity. You may visit our 2016 website here.